Digital product experience lead blending strategy and design.
15+ years of design experience, including 8+ years leading teams, I bring clarity to complexity across B2C, B2B, and enterprise products through design that drives impact.
Published Work
Enterprise Website
Design leader driving a comprehensive redesign to elevate the customer experience and increase conversions.
Led agency collaborations, experience design strategy, UX/product design, design system execution, and visual brand strategy.
Agentic Candidate Search
Design leader for an AI-Matched & Recruiter-Assessed Candidate Search experience, shaping the end-to-end customer journey.
Partnered with VP and C-level executives to align design vision with business goals, influencing key decisions. Contributed to the creation of the product strategy and roadmap, driving innovation and seamless user engagement.
Demand Generation
Design leader partnering with Product Marketing and Sales Enablement to launch industry campaigns that drive revenue, leads, and brand visibility.
Led visual aspects of a new Design Language System (DLS), allocating resources for updates and ensuring brand consistency, improving design delivery speed by more than 70%.
Case Studies
I led the design of a new brand architecture through refined digital expression, leveraging design principles that served as the north star for strategy. Focused on trust, we transformed the experience from transactional to a relational and personalized one.
A new digital marketing platform which was a multifaceted project that involved innovative design thinking. Our design strategies focused on a content sharing experience, incorporating the latest trends and technologies to create an intuitive and seamless interface.
The overhaul of a checkout experience and revitalized brand identity for the first fintech marketplace in the wedding industry. By developing a new visual language and redesigning the checkout process, we streamlined for higher conversion rates.
All examples have been abridged for confidentiality, additional details can be provided in discussion. Please reach out for the password
