Designer and leader crafting world-class experiences and visual brand strategy
Pixel-perfect leadership from design decisions to hands-on execution
Here’s what makes me stand out from the crowd.
I blend strategic thinking and craft leadership to create digital experiences that drive value and impact.
15+ years as a designer
8+ years leading people
My toolkit:
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From wireframes to polished interfaces, I bridge the gap between aesthetics and functionality, creating designs that not only look great but also enhance user satisfaction and business success. Beyond digital products, I craft compelling brand marketing campaigns and collateral, both print and digital, that strengthen brand identity and drive engagement across multiple touchpoints.
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Champion of user-centered design, prioritizing research and data-driven insights over opinions to ensure decisions align with user needs and behaviors.
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A big-picture thinker who connects the dots within a larger system, while recognizing that the smallest details are what make people truly love a product.
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Hardworking and hands-on craft leader, committed to doing whatever it takes to support the success of others. Skilled in cultivating a positive and collaborative design team culture through open feedback, teamwork, and continuous process improvement.
Published Work
Enterprise Website
Design leader driving a comprehensive redesign to elevate the customer experience and increase conversions.
Led agency collaborations, experience design strategy, UX/product design, design system execution, and visual brand strategy.
Agentic Candidate Search
Design leader for an AI-Matched & Recruiter-Assessed Candidate Search experience, shaping the end-to-end customer journey.
Partnered with VP and C-level executives to align design vision with business goals, influencing key decisions. Contributed to the creation of the product strategy and roadmap, driving innovation and seamless user engagement.
Demand Generation
Design leader partnering with Product Marketing and Sales Enablement to launch industry campaigns that drive revenue, leads, and brand visibility.
Led visual aspects of a new Design Language System (DLS), allocating resources for updates and ensuring brand consistency, improving design delivery speed by more than 70%.
Case Studies
I led the design of a new brand architecture through refined digital expression, leveraging design principles that served as the north star for strategy. Focused on trust, we transformed the experience from transactional to a relational and personalized one.
A new digital marketing platform which was a multifaceted project that involved innovative design thinking. Our design strategies focused on a content sharing experience, incorporating the latest trends and technologies to create an intuitive and seamless interface.
The overhaul of a checkout experience and revitalized brand identity for the first fintech marketplace in the wedding industry. By developing a new visual language and redesigning the checkout process, we streamlined for higher conversion rates.
All examples have been abridged for confidentiality, additional details can be provided in discussion. Please reach out for the password
As Creative Director, I lead a team of designers that shape visual brand identity through art direction, storytelling, and the design of impactful enterprise-scale projects.
Strategy • Innovation • Experience • Optimization • Impact
Strategy • Innovation • Experience • Optimization • Impact
Extrovert or Introvert?
I'm an outgoing introvert, I may seem extroverted, but after a full day of socializing, I recharge with some me time, usually with a Peloton ride or workout.
What Makes you different than other designers or design leaders?
What sets me apart as a designer and design leader is my ability to blend strategic vision with hands-on execution. I bridge the gap between brand strategy, UX, and business goals, ensuring design isn’t just visually compelling but also drives real impact. I empower teams through mentorship, constructive critique, and a culture of continuous learning. I also bring a unique balance of creative intuition and data-driven decision-making, leveraging research and insights to craft experiences that resonate.
Are you collaborative?
I thrive on collaboration, learning from others, brainstorming, design sprints, and critiques. I often seek input from colleagues, believing the best ideas come from a team of talented people working toward a shared goal.
How do you lead?
I believe in cultivating an environment that supports work-life integration, professional growth, and the golden rule, treating others as you want to be treated. I've been fortunate to work with incredible leaders, and I’m committed to being one who empowers others, creates opportunities for them to shine, and fosters a culture of trust and support. To me, vision and integrity go hand in hand.
What’s most important to you at work?
The people I work with—hands down! Creating great digital experiences, applying design systems effectively, and making an impact are all important, but the relationships and collaboration with my team matter most.
Where do you see room for growth in your skill set?
I set high standards for myself and my team, which can sometimes lead to taking on too much or over focusing on the details. Since I’m invested in the quality and impact of my work, I sometimes struggle with delegating certain aspects of projects. I counterbalance this by trusting my team, fostering collaboration, and continually refining processes to ensure efficiency without sacrificing excellence.